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Tuesday, May 25, 2010

Arizona Sheriff Wants Apology From Mexico for Its 'Threatening' Tourism Ad

"To me, it's a threatening type of advertisement”

By Joshua Rhett Miller

An Arizona sheriff is calling on Mexican officials to apologize for a "threatening" advertisement that depicts a camouflage-clad man looking through binoculars with the words: "In Sonora we are looking for people from Arizona."

This half-page advertisement appeared Friday in the Arizona Republic, prompting Maricopa County Sheriff Joe Arpaio to call for a clarification. A second version that featured beachgoers and additional words -- "who want to have a great time" -- ran on Saturday.

An Arizona sheriff is calling on Mexican officials to apologize for what he says is a "threatening" advertisement. The ad shows a man wearing camouflage looking through binoculars with the words: "In Sonora we are looking for people from Arizona."

The advertisement, which ran Friday in the Arizona Republic, caught the eye of Maricopa County Sheriff Joe Arpaio, who posted the VisitMexico.com/GoToSonora.com spot on his Twitter page and asked citizens to call Mexican Tourism Board offices for clarification.

"Are they threatening us? Do they not want us to go to Mexico for tourism? It's mindboggling," Arpaio told FoxNews.com on Monday. "I don't think it was in good taste."

Arpaio said he found the advertisement "inappropriate" and called on Mexican officials to apologize.

"I want everybody to call the Tourism Board," Arpaio said. "To me, it's a threatening type of advertisement."




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